Seo kya he ?
SEO in Hindi language jisse aapko pata chalega ki Search Engine Optimization ki jarurat kyu hoti hai. Search engine advertising yani Search Engine Optimization ek aisa process hai jiska use karke ham apni website ko search engine me rank karate hain. Search engine advertising me bhut sari sports hoti hain jinko practice karke ham apni net website ko Google me rank karate hain jisse internet site ka website online traffic badhta hai.
First-role-in-google
Why we need search engine marketing- Aaj ki duniya me on-line organization ka bhut bada scope hai. Har chiz net par uplabdh hai. Apko agar apna online enterprise chalana hai to aapke pas website ka hona bhut jaruri hai. Iske alava keval website ka hona hello kafi nahi hai, jab tak aapki net web page ki google me acchi rank nahi hogi tab tak aapki website par visitors nahi aayenge aur aap achha commercial enterprise nahi kar payenge. Aur Google me apni website ko immoderate function par rank karane ke liye hame SEO ki jarurat padti hai.
Process of search engine optimization- Basically seek engine advertising 2 sorts ka hota hai-
*ON-Page search engine optimization
*OFF-Page search engine marketing
Ab ham in 2 search engine optimization ke kinds ke naked me detail me janenge.
ON-Page search engine marketing
ON Page apne aap me ek bhut bada topic hai. ON Page ka which means hai apni website ko Google ke tips ke in accordance banana. ON Page seo me ham apni internet web page ko edit karke use aisa banate hai ki Google use with out issues look at kar sake aur consumer bi net website online se jyada se jyada appeal to ho. Ab On web page seo me kya kya karte hai, ye ham aapko batate hai-
ON Page seek engine advertising Steps-
1. Website Speed-
1. Agar aapki internet site ki pace 1-5 2nd hai to aapki internet web page Fast hai
2. Agar aapki internet site ki pace 5-10 second hai to aapki website Average hai- Ise enhance karne ki jarurat hai
3. Agar aapki net website ki velocity 10> second hai to aapki website Poor hai- aapko on the spot use thik karne ki jarurat hai
Kyu hoti hai Speed Slow- Jab ham apni website me bahut sari badi badi heavy photos aur bade javascript code bhar dete hai to net site ki pace gradual ho jati hai kyunki image aur javascript code ko load hone me bhut samay lagta hai. To koshish kare ki photos ka length kam ho aur JavaScript ka kam se kam use ho.
2. Title Tag-
Kisi bhi internet web site ko rank karane ke liye Title Tag ka bhut vital role hai, Aapka Title jitna jyada optimize hoga utna hi jyada advantage hoga.
Kaise banaye accha pick out-
Meta Title ki period 70 characters se jyada nahi honi chahiye. Koshish kare ki identify me aapka essential keyword ek bar jarur aaye. Sabse dhyan dene ki bat ye hai ki aapke Title me bar bar same keyword repeat na ho because of the truth Google ki najaro me ye junk mail Best Indian Tour – Bad Title
three. Meta Description- Meta description ka use krke ham Google ko describe karte hai hamari net web page kis scenario par hai, jaise- sports sports par hai ya tourism par hai etc.
Kaise banaye accha description-
Meta description ki length a hundred and sixty characters se jyada nahi honi chiaye kyunki isse jyada Google study nahi karta. Description me aap jyada se jyada synonyms phrases ka use kriye and koshish kre ek bar aapka primary keyword description me aa jaye.
Example –
1. Travel to India-
We are providing incredible programs for India Tour and offering top notch services like booking motels at very much less highly-priced prices. – Good Description
2. Book programs for India Tour, Indian Tourist Places, India Tours, Tourist Places in India, Tours to India.- Bed Description.
4 Keyword Density-
Keyword density bhi ek bada detail hai. Keyword density ka matlab hai ki aapka key-word kitni bar apke content material material me repeat hua hai. Keyword density best 5% honi chiaye isse jyada hogi to aapki internet website ke liye harmful hai.
5 Hidden Content-
Appki internet site me koi hidden content cloth nahi hona chahiye. Kai bar log acchi rank ke liye content internet page par dal dete hai lekin use hide kar dete hai jisse ki jab koi user internet page pe padhne aata hai to cover wala content nahi dekh pata. Google aise hidden content se hate krta hai
6. Image Alt Tag-
Bhut sare log is bat ko nahi jante ki Google picture ko study nahi kar pata. Google picture me lage alt tag se ye pata karta hai ki ye photo kiski hai. For example- agar aapne Sachin Tendulkar ki picture apni internet website par lagayi lekin alt tag nahi dala to Google ko pata nahi chlega ki ye Image kiski hai lekin agar aapna Alt Tag me Sachin Tendulakr define kar diya hai to Google samajh jayega ki ye imgae sachin Tendulkar ki hai.
7. URL Structure –
Appke put up ke URL ka hyperlink aapko rank up karne me assist karta hai. Post ka url aisa hona chahiye jisse padhkar Google ko pata chal jaye ki ye Post kis subject matter se related hai.
Example= http://www.Hindisoch.Com/?Identity=12.Html – incorrect way
http://www.Hindisoch.Com/pinnacle-motivational-books-hindi/ – Correct way
8. Internal Links-
Apni placed up me kuch different related submit ke hyperlink bhi lagaiye. But yaad rkhiye kisi publish me five se jyada inner hyperlinks na ho because of the truth jyada link use karne se readers confuse ho jate hain.
9 Enable Gzip Compression –
Gzip compression use krne se aapki web site thodi light weight ho jati hai. Gzip me aapki internet web site ke HTML. CSS, JavaScript code ko compress kiya jata hai jisse website ka loading time kam ho jata hai.
10. Bold Important Keyword-
Aap jis key-word se apni post ko rank karana chahte hai us key-word ko “Bold” tag me rakhe. Bold technique interest, key-phrase ambitious karne se Google samajh jata h ki placed up ka cognizance kis key-word par hai.
11Website Structure –
Apni website ke look ko person friendly banaiye. Bhut sare log apni internet website me bhut chote font size use karte hai. Dekhiye aaj kal clever phone ka jamana hai aur jyadatar log mobile par hello internet website open karte hain to aapka font length atleast 15px to hona hi chiye. Iske alwa Heading Tag nicely seen ho. Aapki website dekhne me attractive lagni chiye jisse reader ko padhne me maja aaye.
12. Responsive Website-
Responsive internet site ka matlab hota hai ek aisi internet site jo cell ya laptop kisi par bhi khulte hi there apni peak aur width device ke according set kr le. Short me khe to responsive internet site par mobile readers ko padhne me koi dikkat nahi hoti. Aapki net website responsive hai ya nahi ye take a look at karne ke liye aap apne browser ko resize kriye, Niche photograph me bataya gya hai ki kaise aap apni website test krenge ki responsive hai ya nahi
Example-of-responsive-and-non-responsive-internet site-on-cell-device
13. Heading Sequence-
HTML me kuch heading tags hote hai – H1, H2, H3, H4, H5, H6. Hame in heading tag ko use karte samay dhyan dena chiye ki inko use karne ka ek collection hota hai.
Sabse pahale H1, fir H2, fir H3…… aise series chalna chiye kuch log H1, fir H2, fir H1,,,, aise bi use krte hai however ye tarika bikul galat hai aur seo ke liye risky hai.
14. Post Length-
Jitna jyada aap information denge utna hi aapki rank jaldi aayegi. Apni put up ki length badhane ka matlab ye nahi ki aap kuch bi likhte rhe. Post me informative content material material hona bhut jaruri hai. Koshish kare ki aapki positioned up me atleast one thousand terms ho.
15. Sitemap-
Sitemap ek type ka Map hota hai jise padhkar Google ko aapke webite ki sari submit ka shape pata chal jata hai. Jab Google kisi internet website ko take a look at karta hai to sabse pahle Google ka crawler sitemap.Xml call ki report ko search krta hai. Agar ye file crawler ko mil jaye to easily wo puri net web page ko move slowly kar leta hai otherwise crawler ko aapki internet site ke sare pages tak pahuchne me hassle hoti hai isliye apni internet site pe sitemap jarur lagaye.
Off Page search engine marketing
Jab off net page ki bat karte hai to number one awareness aa jata hai Backlinks par. Backlinks ek tarh se website ko ek assist dete hai. Jitne jyada quality returned-links honge utni jyada Google ki najar me aapki website ki recognition badegi. Aaiye samjhte hai Off web page seo me kya kya krna hota hai-
1. Search Engine Submission-
Sabse pahale apni internet site ko Google, Yahoo, MSN, Altavista, Alexa, Alltheweb, Lycos, Excite, and plenty of others jaisi free website par put up kro. Kuch time lousy me kuch acchi seek engine submission ki listing bhi upload krunga jisse aap teji se apni internet web page ko rank kara payenge.
2. Use Keyword in Post-
Koshish kriye ki aap apne key-word se hello publish likhne ki shuruaat kren. Content ke starting me hi key-word se rank teji se badhti hai. Iske alava apne key-word heading tags me bi use kro.
Three. Bookmarking Websites- Bookmarking internet websites ki caching frequency other websites se jyada hoti hai. Aap apni web sites ko digg.Com, newsvine.Com, reddit.Com jaise acchi internet site par post kare. Internet par hajaro internet site ki listing hai. But ek bat ka dhyan rkhne ki ek din me 20 se jyada bookmarking na kare. Jyada net websites par bookmarking kai bar dangerous bi hoti hai.
Four. Directory Submission- Dmoz, Viasearch jaise badhiya directory web web sites par apni net web page ka hyperlink put up kijiye. Ye web sites strong inbound hyperlinks offer karti hain.
5 Facebook Page-
Facebook aaj ki date me sabse badi social networking web sites hai jaha karodo log ek dusre se jude hue hain. Aapki internet web page ka advertising karne ke liye fb sabse accha jariya hai. Apna ek facebook net page banaye aur kuch acchi Images banaye aur facebook internet web page par upload kare. Logo ko entertain kre aur acche like lene ki koshish kre. Jaruri nahi ki net web page par keval website ke bare me hi publish dali jaye. Kai bar kuch acche comic story ya rates bi daliye jisse aapka page energetic bana rhega.
6. Use Google+
to Boost Organic Traffic- Google+ khud google ka banaya social networking platform hai to ye bat saf hai ki Google ispe facebook se kyada attention karta hai. Aap Google+ par apna ek attractive profile banaye aur apne followers increase kre.
7. Use Twitter and Hashtag-
Twitter bi aaj kal brand ka pasandida platform hai. Twitter par apne followers badhaye aur regular tweets kare. Hashtag ka use kare. Hashtag se Google ranking me to koi fayda nahi hota lekin ye site traffic badhne ka accha medium hai.
8. Classified Submission-
Olx, Quikr ye kuch badhiya categorized net site hai. Classified net website me ham apni internet web site ka unfastened promote it kar sakte hai. Aap in net sites par jakar apni website ko promote kriye.
9. Participate in Question & Answers-
Quora, Yahoo answer and distinct query solution jaisi internet websites par bhi take part kre. Logo se query kre, kuch brand ke question ka answer de aur answer me aap apni internet web page ka link bi laga sakte hain
10. Slide proportion-
Kuch slide submission ki acchi net website online search kijiye, jaise- slideshare.Com., speakerdeck.Com ye meri favored net sites hain. Inka fayda ye hai ki ye teji se Google me rank karti hai jisse hamri website ko referral visitors milta hai aur sath me ek back-link bi ban jata hai.
11 Blog Commenting –
Kuch acche site visitors wale blogs par comment bi kre. Comment me apni website ka url de. Yha se aapko referral web site visitors bhut accha milega aur robust one-way link create hoga.
Thanks for reading
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SEO